Should I print guests’ names on the letter?

Not on the printed kit, which stays the same from stay to stay. Leave space and write the name by hand when you turn the place over. A handwritten name on a printed letter lands better than either on its own.

How long should a welcome letter be?

Under 150 words. It is read standing up with a bag in one hand. Everything longer belongs in the guidebook.

Templates

Airbnb welcome letter template

A short letter on the counter is the difference between checking into a unit and arriving at somebody’s place. It is also where reviews start: guests mention the welcome more often than the thread count.

Make yours, free

Starts from the sample below. No signup, saves as you type.

What to put on it

Their welcome in your own words, two short paragraphs at most
One thing that makes the place yours: the view, the history, the best chair
An invitation to message you when something is missing
Your name, signed, rather than a company sign-off
The Wi-Fi and a way to reach you at the foot of the page

Getting it right

Write it as if the guest is a friend staying while you are away. Formal letters read like a hotel card.
Leave the rules off it. The welcome sign and the house rules carry those; the letter is the warm part.
Set it on the kitchen counter or the pillow, with nothing else on top of it.

Questions

Should I print guests’ names on the letter?: Not on the printed kit, which stays the same from stay to stay. Leave space and write the name by hand when you turn the place over. A handwritten name on a printed letter lands better than either on its own.
How long should a welcome letter be?: Under 150 words. It is read standing up with a bag in one hand. Everything longer belongs in the guidebook.

It comes with the whole kit

Fill in your place once and every piece below fills in with it, all in one style.

Make your kit, free